Region

Nokia Rises in Spamming Business

September 2, 2010 · Leave a Comment

By Saleh Sikandar After HP Pakistan, it is now Nokia that has decided to rely on spam emails in Pakistan to support its OVI store. Those who may suggest that this newsletter was sent by Nokia Ovi Store to its subscribers only, then you are wrong here, as email is clearly sent from emailshot@directmarketingpakistan.com, while directmarketingpakistan.com is apparently an email marketing/spamming company. It is strange that multinational companies like Nokia are getting this much desperate that they start using illegal and unethical ways to promote their products and services. By the way, email spamming... [Read the full story]

Articles

Social Networks Trounce Email in Study

August 31, 2010 · Leave a Comment

Social networks were the big winners in a new a Nielsen study of how American consumers use the Internet. Compared to a year ago, the use of social networks like Facebook and Twitter rose 43 percent to account for 22.7 percent of the time people said they spend online. Online gaming jumped into second place at 10.2 percent, up from 9.3 percent a year ago. Time spent using email services dipped from a year ago to 8.3, a 28 percent drop from 2009 when email came in at 11.5 percent. Most of the other categories in Nielsen’s Top 10 list, including Instant Messaging, Videos/Movies, Search... [Read the full story]

News

Adobe Flavors Online Marketing Suite with Social Media Features

September 3, 2010 · Leave a Comment

This week, Adobe announced the addition of some interesting social media features to their Online Marketing Suite. Among them: advanced bid strategies for Facebook ads, and image ad support for the Google Content Network. Oh Yeah, Omniture Remember when Adobe acquired Omniture? Probably. In fact, it wouldn’t be that out of line to assume that some people are still reeling from the US$ 1.8 billion dollar deal. Since the acquisition, there’s been relatively little talk about social media marketing — a seemingly natural outcome — but this week it looks like we’re... [Read the full story]

Editorial

IBM Builds Search Engine, Redefines Analytics Tools

September 3, 2010 · Leave a Comment

By Laurie Sullivan IBM has created a search tool that allows North Carolina State University to crawl through massive amounts of Web data on blogs, forums, reports, industry related news portals and government Web sites. Similar to a search engine bot, the query gathers data and produces a short list of potential investors for projects. The NC State’s Office of Technology Transfer manages more than 3,000 technologies invented by students, facility and staff. The seven member staff typically manually searches the Internet looking for potential investors for projects to bring technologies... [Read the full story]

E-Commerce

How to Sell Online in China

September 3, 2010 · Leave a Comment

As more Chinese embrace e-commerce, multinational companies need to understand what makes China’s online population unique By David Michael and Yvonne Zho To many multinationals, digital China is the mother of all untapped markets. At 384 million as of 2009, China already has twice as many Internet users as the U.S. and Japan combined. Just as important is the intensity with which Chinese are connected—an average of 2.7 hours online each day. That translates to Chinese eyeballs glued to e-commerce sites, blogs, mobile applications, and games for 1 billion hours each day, twice as... [Read the full story]

Social Media

Adobe Flavors Online Marketing Suite with Social Media Features

September 3, 2010 · Leave a Comment

E-Commerce

How to Sell Online in China

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Online shopping gaining ground in China

Online consumers from China are the most prolific online shoppers in the Asia Pacific region and nearly 95 percent of them are planning a web purchase in the next six months, said John Burbank, chief executive officer of Nielsen Online, the online division of research firm Nielsen. According to the survey, books...

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Search engines are ‘important for e-commerce’

By Richard Jones A new study suggests that search engines currently play an important role in e-commerce. ComScore, an analyst firm, questioned over 1,000 consumers in their research which aimed to look at the way people looked for products online. According to the results, the first thing 18 per cent of people do...

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